PRIVACY POLICY
British Dog Days Ltd Last updated: [DATE]
This privacy policy explains how British Dog Days Ltd ("we", "us", "our") collects, uses, and protects your personal data when you visit our website, sign up for our mailing list, purchase tickets, or enquire about exhibiting at our events.
We are committed to protecting your privacy and handling your data in an open and transparent manner, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
British Dog Days Ltd is a company registered in England and Wales.
Company number: [COMPANY NUMBER] Registered address: [BUSINESS ADDRESS] Contact email: hello@britishdogdays.co.uk
We are the data controller responsible for your personal data.
What information we collect
We collect the following types of personal data:
Information you give us directly
Name and contact details (email address, phone number where provided)
Business details (if enquiring about exhibiting), including business name, website, and social media handles
Payment information (when purchasing tickets — processed securely by our payment provider; we do not store card details)
Any information you include when contacting us or completing our forms
Information we collect automatically
Device and browser information (IP address, browser type, operating system)
Usage data (pages visited, time spent on the site, referring website)
Cookie data (see our Cookie Policy for full details)
How we use your information
We use your personal data for the following purposes:
To provide our services: processing ticket purchases, managing vendor applications, and delivering our events.
To communicate with you: sending booking confirmations, event updates, vendor communications, and responding to your enquiries.
For marketing (with your consent): sending you our newsletter, event announcements, and promotional content about future events. You can unsubscribe at any time using the link in any email.
To improve our website and services: analysing how visitors use our site to improve user experience and event planning.
To comply with legal obligations: including tax, accounting, and health and safety requirements.
Our lawful basis for processing
Under UK GDPR, we rely on the following lawful bases:
Contract — to fulfil ticket purchases or vendor agreements
Consent — for marketing emails and non-essential cookies
Legitimate interests — to improve our services, prevent fraud, and keep our business running effectively
Legal obligation — to comply with applicable laws
Who we share your information with
We do not sell your personal data. We share it only with trusted third parties who help us run our business, including:
Payment processors (e.g. Stripe) to process ticket transactions
Email marketing platforms (e.g. Mailchimp) to send newsletters and communications
Form and survey providers (e.g. Typeform) to collect vendor applications
Website hosting and analytics providers (e.g. Framer, Google Analytics)
Ticketing platforms
Professional advisers including accountants and legal advisers where required
All third parties are required to handle your data securely and in accordance with data protection law. Some of these providers may be based outside the UK; where this is the case, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions).
How long we keep your data
We keep your personal data only for as long as necessary for the purposes set out in this policy:
Ticket purchase records: 7 years (for tax and accounting purposes)
Vendor enquiries: up to 2 years after last contact
Marketing contacts: until you unsubscribe, or 3 years of no engagement, whichever is sooner
Website analytics: up to 26 months
Your rights
Under UK GDPR, you have the following rights:
The right to be informed about how we use your data
The right of access — to request a copy of the data we hold about you
The right to rectification — to have inaccurate data corrected
The right to erasure — to request deletion of your data
The right to restrict processing
The right to data portability
The right to object to processing (including direct marketing)
Rights related to automated decision-making (we do not use automated decision-making)
To exercise any of these rights, email us at hello@britishdogdays.co.uk. We will respond within one month.
How to complain
If you are unhappy with how we have handled your data, you can complain to us directly at hello@britishdogdays.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO):
Website: ico.org.uk Phone: 0303 123 1113
Security
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Changes to this policy
We may update this privacy policy from time to time. The latest version will always be available on our website with the "last updated" date clearly shown.
Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us:
Email: hello@britishdogdays.co.uk Post: [BUSINESS ADDRESS]